Having a 2020 strategy going into 2025 is going to set you back. You need a strategy that works today, tomorrow and for the next few years.
Today Attention is the greatest Currency People have. You need to contact the leads ASAP. You are 10x more likely to reach a lead if you contact them in 5 minutes vs 10 minutes
This is a big task that you always forget because there is so much to think about in the Day to Day as a gym owner